Business Coaching ... Is it Necessary?
In a word, "No!"
Business coaching isn't necessary if your career aspiration is to be the National Association of Realtors "average" agent. It's not necessary if you work in a traditional office structure where the broker and manager control your time, your activities and your income. And, it's especially not necessary if you won't submit yourself to daily discipline and agree to be accountable for your actions.
Reality Check ... the best of the best all adhere to one type or another of formalized, structured, business coaching system. If your aspiration is to be among the top 1% in your field, aligning with an established professional coaching organization should be the very next thing you do.
Over the past ten years, since first being introduced to formalized business planning, my partner and I have participated in a variety of coaching systems and we've had the pleasure of being coached personally by some of the best in the business. What I've come to understand is that this is a process that has many phases. Essentially, we're talking about the evolution of your professional career.
Based on our experience, the first logical phase of coaching is creating a structure, planning and goal setting. Although we had been selling real estate for 20 years in a traditional office setting, our business planning coach showed us how to structure our business and plan for our success. We changed our perspective and began to think of our career independently from our present office. Seems simple right? Actually, it wasn't until that point that it ever even occurred to me to think of our business as "our business" and think of myself as an entrepreneur not an employee of my broker.
We cut the cord, focused on the creation and execution of our personal real estate business, and haven't looked back since.
After the initial phase we graduated to more advanced and more specialized types of coaching. Once the basics are firmly in place, you have a defined objective, created a plan to meet that objective and obtained the skills necessary to execute the plan, you can shift a portion of your time and attention to refining specific areas within your structure. The possibilities are endless. Over the years we have participated in specialty programs like prospecting, neuro-linguistic programming, scripts and dialog, accountability training, universal attraction, mindset, goal setting, etc.
In choosing a business coach we've learned that each coaching program and every coach offers a new perspective and a different tool for your arsenal. We've also learned that there is no exact right way or perfect system. You may gravitate to a specific type of speaker or a specific organization; different personalities resonate with different coaches. Our advice is to glean the best from each experience, keep growing, and keep learning and absolutely keep coaching!