Lisa and Jim's Northern Nevada Real Estate Blog: On The Market Awhile And Still Unsold ... Time For A Real Estate Marketing Checkup

On The Market Awhile And Still Unsold ... Time For A Real Estate Marketing Checkup

Here's and intersting and informative post from Jim Valentine!  Enjoy!

On The Market Awhile And Still Unsold ... Time For A Marketing Checkup

Have you been on the market awhile and remain unsold?  Its time for a marketing checkupIt's time for A Marketing check Up - By Jim ValentineOf course, price has a lot to do with it - always does and always will.  There are, however, other aspects of marketing your home that can influence a Buyer and assist you in getting your home sold. 

Assuming your lawn and garden are pristine - summer green and colorful right now - how does your home look when they get up to the structure?  Cobwebs have a way of appearing this time of year, little black fuzzballs on your siding, attached to your address numbers, in the eaves, etc.  They start out sporadically, but if left unchecked they can create an unkempt look to the approaching Buyer that is in the process of creating his first impression of your home.  Clean them off - all around your house. 

Have you decluttered since your initial marketing pictures were taken?  Have you painted - neutralized the bold designer paint that was turning off the first prospective Buyers that toured your home?  If so - its time for new pictures.  Do your marketing pictures still have snow in them ... in your front yard, not in the mountains?  If so - its time for new pictures.  Buyers spend a lot of time on the internet these days previewing properties, selecting them on their own.  How do they do that?  They look at the pictures.  Make sure yours are current and flattering.   

Remember the windows.  You may take your view for granted, but the Buyer wants to know what is on the other side.  If yours are crusted and glazed they won't be able to appreciate the view.  Clean them and let the view in ... with the sunshine.  People tend to like a bright home.  Sure you want to keep the sun from heating your house right now, but open your curtains for a showing. 

Is your home accessible?  Can the agents get in to show it without a lot of hassle and phone calls?  Agents have been spoiled lately with the plethora of bank owned homes that are vacant.  They can show them easily and quickly.  Your home will show better since it is occupied ... if they can get in. 

Your home is for sale - put away the valuables, keep it clean, and let them in.  Not too many people buy a home without looking at it - let them in ... on their schedule, not yours.   

Our Advice - Carson Valley Homes For Sale by Lisa WetzelOur advice: Regardless of what you do to your home to attract and please a Buyer, there is nothing that will compare to pricing it right.  We are seeing multiple offer situations on fixer-upper homes.  Why?  They were priced right to attract Buyers.  We recently saw multiple offers on a pristine, premium priced homePrice It Right - Carson Valley Land by Jim Valentine within 48 hours.  Yes, it was priced right.  Priced right is relative - to the condition of the home, location of the home, special amenities, i.e.- spectacular view, 8 car garage, etc., competition in the market, etc.  If homes like yours have been selling and yours hasn't, look at the marketing plan, look at your condition, and then look seriously, very seriously, at your ... price. 

Price overcomes all objections.  Put your Buyer hat on when looking at your unsold house.  Would you buy your home today?  Compare it to your competition ... would you still buy it?  Would you pay what you are asking... even close to it?  If you wouldn't pay your price, why do you think a Buyer would? 

When it comes to choosing professionals to assist you with your real estate needs... Experience is Priceless!  Lisa Wetzel & Jim Valentine, RE/MAX Realty Affiliates, 775-781-5472.,


Lisa Wetzel and Jim Valentine are the authors of this blog.  Lisa, Jim  and Jessie are experts in Carson Valley, Carson City and the tri-county area of Douglas County, Carson City and Lyon County.  Call our team anytime at 775-781-5472 or 775-781-3704.  To Search for Homes go to: of visit our website at

Comment balloon 1 commentLisa Wetzel • August 04 2009 09:59PM


What a really great posting Lisa, well thought out and well written.  More importantly, true, true true!Q

Posted by Evelyn Johnston, The People You Know, Like and Trust! (Friends & Neighbors Real Estate) almost 11 years ago