Lisa and Jim's Northern Nevada Real Estate Blog: Photos And Real Estate Marketing

Photos And Real Estate Marketing

Photos And Real Estate Marketin

the Meadows in Carson Valley  Lisa Wetzel and Jim ValentinePictures play a bigger role than ever these days in the selling of real estate.  According to the National Association of Realtors, today’s typical buyer has been on the Internet looking at property for eight hours before they call an agent.  That means the quality and content of the photos is of utmost importance to create a first and lasting impression. 

With photos playing such a critical role in the sales process, more effort must be given to their quality and content.  Good quality is easier to achieve with the digital cameras that most agents now use.  The photos can be viewed immediately and the picture retaken as necessary to achieve an acceptable result.  No excuse now for a fuzzy picture.  Real estate photo situations often require an ultra-wide angle lens to properly shoot the scene and one should be used.  Computers allow for the enhancement of digital pictures, but care must be taken to maintain a true representation of the subject.  Don’t put green grass where there is but dirt. 

Photo content is easily controlled, but an area where sales efforts often break down.   It is amazing how frequently homes are presented with the photo of a toilet as one of the key pictures.  Every home has one –bathroom in Carson Valley show something else of importance!  That’s not to say some bathrooms aren’t worthy of a picture – just don’t make the stool fixture the focal point.  It is important, too, to change photos with the season.  Having snow in the picture for a listing you are selling in July is counterproductive.  Been on the market awhile?  The pictures must be updated during the course of today’s longer marketing times. 

kitchen Shot in Carson ValleySome homes are cluttered such that it is impossible to get a debris free picture.  A quick clearing of a counter top, however, would be time well spent to have a more impactive presentation especially if touting an expansive granite or tile countertop.  Be careful about including valuables in the picture.  You never know who is looking at the personal belongings content rather than the real estate. 

Videos are also a good selling tool.  A video can be put on a private You Tube site to help out of town Buyers decide on a course of action.  Turn the camera on and start walking through the house without turning it off. There is little that the camera doesn’t capture and the Buyer can get a great idea of the flow and features of the home.   It is most helpful to have a wide angle lens to minimize the need for panning.  This helps prevent motion sickness while the viewers are watching the movie and eating their popcorn. 

Our Advice: Put your best picture forward.  Move around to get a good angle and different perspective, i.e.- get on top of the car to shoot an elevation with mountains in the background.  If appropriate, enhance the subject with a telephoto lens that will compress the image and narrow the depth of field causing the subject to pop.  Open the blinds and turn on the lights.  The Seller may have a picture or two of the flowers in full bloom or a magnificent sunset that will help snaz up the home’s marketing image. Pets may be cute to show at the office, but a Buyer that doesn’t like dogs or cats won’t warm up to that photo or home. 

Show the best features of the home.  The goal is to attract Buyers, or not.  You’ll either have a meaningful showing or save you and the Buyers time.  Time spent getting better pictures is a good investment for all concerned.  When it comes to choosing professionals to assist you with your real estate needs… Experience is Priceless!  Lisa Wetzel & Jim Valentine, CDPE, SFR, RE/MAX Realty Affiliates, 775-781-5472.,


When it comes to choosing professionals to assist you with your real estate needs ... Experience is Priceless!  Lisa Wetzel & Jim Valentine, CDPE, SFR, RE/MAX Realty Affiliates, 775-781-5472.,

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Lisa Wetzeland Jim Valentine are the authors of this blog.  Lisa, Jim and Jessie are experts in Carson Valley , Carson City and the tri-county area of  Douglas County , Carson City and Lyon County.  Call our team anytime at 775-781-5472 or 775-781-3704.  To Search for Homes go to: Carson Valley Listing Book  or visit our website at or

Comment balloon 4 commentsLisa Wetzel • July 22 2011 07:30PM


Photos can turn the buyers off or on with out seeing the home so do it right.

Posted by Chuck Carstensen, Minnesota Real Estate Expert (RE/MAX Results) about 8 years ago
Chuck - You are so right! Thanks for your comments!
Posted by Lisa Wetzel, CDPE, SFR (RE/MAX Realty Affiliates) about 8 years ago

I am so particular about my photos.  I can't tell you how many times buyers express frustration when they come to a listing that only has one photo.  Post as many as you can.

Posted by Kari Battaglia, PA, Buy Sell Love Florida (PalmerHouse Properties) about 8 years ago

Kari - I agree, we like to postseveral and make sure we include inside and outside too!

Posted by Lisa Wetzel, CDPE, SFR (RE/MAX Realty Affiliates) about 8 years ago