Lisa and Jim's Northern Nevada Real Estate Blog: We haven't seen an offer ... should we advertise in California?

We haven't seen an offer ... should we advertise in California?

We've heard this question many times over the years and our answer is still NO with much more emphasis.  We have advertised in the L.A. Times, San Jose Mercury, Portland Oregonian, Sacramento Bee, Seattle Times, etc. over the years with the same results - it is very expensive and yields zero results.  It is a natural thought that such advertising would pan out, after all those are large population bases that feed our market.

The question becomes ... would you look in your local paper when looking for a property in Los Angeles?  If you are looking to move to Denver wouldn't you get a copy of the newspaper from Denver to check out the market?  That is in fact what happens.  We have many people planning to move to the area that subscribe to the Record Courier so they can keep their finger on the pulse of our market.

The biggest single reason we now say NO is the biggest change in our industry since the financial calculator ... the Internet.  People can not only see a list of homes in the neighborhood they want to live in, they can often take a video tour of them room by room by what is called a virtual tour.  We recently listed a home and the Seller told us how she just bought a home on the East coast via the Internet.  She shopped here in the comfort of her home, found two houses she liked, flew back to look at them, discarded the anticipated first choice as the pictures embellished the property, and bought the second choice.  We see that same phenomenon with people coming to our area - they know our product when they call and are just calling with the fine tuning questions or to make an appointment to physically see the property. 

Our Advice:  If you aren't getting showings ask your agent what can be done differently to achieve a different result.  Are the pictures touting your property of good quality, or is the agent's car in the middle of your driveway?  Worse yet - is there still snow in the picture?  What Internet presence do you have?  Are you priced right ... for today's market considering your property's location, features, aesthetics?  Is your property staged for sale?  Are there weeds around the sign ... is there a sign?!  Is the brochure box kept full ... is there a brochure box?!  Are you aware of the agent feedback after tours and showings?  Are you and your agent discussing that feedback to determine the viability of your position in today's changing market?

Homes are selling every day as a result of planning, focus and work on the part of the agents.  Your's will sell that way too - not by advertising over the hill. 

When it comes to choosing professionals to assist you with your real estate needs... Experience is Priceless!  Lisa Wetzel & Jim Valentine, RE/MAX Realty Affiliates, 775-781-3704,

Comment balloon 5 commentsLisa Wetzel • November 08 2007 09:25AM


I have to agree. People will do their looking where they expect to find what they are looking for ... the media of the place they are interested in and the Internet.


Posted by Court Peterson about 13 years ago
We have stopped print advertising almost completely - it just doesn't work.  The web is where almost 80% of people search for real estate - not publications.  I think Realtors just advertise in publications to make their sellers happy.
Posted by Jonelle Simons (Windermere Real Estate) about 13 years ago

Lisa, Even if some results could be gained, I still wouldn't advertise in my local paper. They've abused us for years and it is really nice to be able to thumb our noses at them.

Bill Roberts

Posted by Bill Roberts, "Baby Boomer" Retirement Planner (Brooks and Dunphy Real Estate) about 13 years ago

Print Ads are just tooo expensive - When asked this question I encouraged my sellers to pay the advertising fee and to put their contact information. I have no problem with sellers spending their money for print ads. They use to work but with subscriptions down, are you really reaching the consumer?

Also you can advertise on craigslist and backpage FREE in various cities.

Posted by Rebecca Savitski, NC Real Estate Listings (BSR Real Estate Group) about 13 years ago
Well ... I agree with you all!  Print advertising is very very expensive!  I have found some wonderful new sites that are effective and affordable.  I'm going to refine all the data and post the list very soon. 
Posted by Lisa Wetzel, CDPE, SFR (RE/MAX Realty Affiliates) about 13 years ago