Lisa and Jim's Northern Nevada Real Estate Blog: NO! ... It Does Not Help to Advertise House Listings In Other Cities?

NO! ... It Does Not Help to Advertise House Listings In Other Cities?

We haven't seen an offer ... should we advertise in California?  

We've heard this question many times over the years and our answer is still NO with much more emphasis.  We have advertised in the L.A. Times, San Jose Mercury, Portland Oregonian, Sacramento Bee, Seattle Times, etc. over the years with the same results - it is very expensive and yields zero results.  It is a natural thought that such advertising would pan out, after all those are large population bases that feed our market. 

The question becomes ... would you look in the Record Courier or the Nevada Appeal for a property in Los Angeles?  If you are looking to move to Denver wouldn't you get a copy of the newspaper from Denver to check out the market?  That is in fact what happens.  We have many people planning to move to our area that subscribe to the Record Courier so they can keep their finger on the pulse of our market. 

The biggest single reason we now say NO is the biggest change in our industry since the financial calculator ... the Internet.  There are so many sites that are consumer friendly ... Our Northern Nevada Website allows consumers to shop the entire northern half of Nevada.  Consumers can not only see a list of homes in the neighborhood they want to live in, they can often take a video tour of them room by room by what is called a virtual tour.   Interested buyers can also sign up to receive daily email updates of all the listings that interest them by registering for Listings by Email.  

Additionally, for insight into the actual daily activity of an area one can usually find several good local blogs that chronicle the local market activity ... try ours  Experience Is Priceless! 

We recently listed a home and the Seller told us how she just bought a home on the East coast via the Internet.  She shopped here in the comfort of her home, found two houses she liked, flew back to look at them, discarded the anticipated first choice as the pictures embellished the property, and bought the second choice.  We see that same phenomenon with people coming to our area - they know our product when they call and are just calling with the fine tuning questions or to make an appointment to physically see the property.  

Our Advice:  If you aren't getting showings ask your agent what can be done differently to achieve a different result.  Are the pictures touting your property of good quality, or is the agent's car in the middle of your driveway?  Worse yet - is there still snow in the picture?  What Internet presence do you have?  Are you priced right ... for today's market considering your property's location, features, aesthetics?  Is your property staged for sale?  Are there weeds around the sign ... is there a sign?!  Is the brochure box kept full ... is there a brochure box?!  Are you aware of the agent feedback after tours and showings?  Are you and your agent discussing that feedback to determine the viability of your position in today's changing market? 

Homes are selling every day as a result of planning, focus and work on the part of the agents.  Yours will sell that way too - not by advertising over the hill.  When it comes to choosing professionals to assist you with your real estate needs... Experience is Priceless!  Lisa Wetzel & Jim Valentine, RE/MAX Realty Affiliates, 775-781-3704, carsonvalleyland@hotmil.com or dpwtigers@hotmail.com .  Visit our website at www.carsonvalleyland.com

Comment balloon 8 commentsLisa Wetzel • December 21 2008 07:10AM

Comments

Thanks!  I never really understood the real estate advertising game.  I thought the more the better.  I have an improved appreciation of the situation now. 

Thanks for explaning this to me.

Posted by Janice in Minden over 9 years ago

Janice,

Consumers are smarter than ever before!  They know where and how to get the best and most up to date info ... that's online. 

Even the print media is converting to online publications.  Very few actual consumers rely on a magazine or a newspaper.  We have seen the handwriting on the wall for a long time.

Thanks for you comments, we hope we have helped!

 

Posted by Lisa Wetzel, CDPE, SFR carsonvalleyland.com (RE/MAX Realty Affiliates) over 9 years ago

Lisa - I get the same thing... people want me to advertise their unique Alaskan properties in the LA Times, Seattle, Anchorage, Log Homes Illustrated, you name it.  I've been talked into it before, and I've never sold a property that way!  This is the first time I'm tempted to re-blog.  I'll have to see how that's done.

Posted by Debbie White (Southeast Alaska Real Estate) over 9 years ago

Please be patient with your sellers, they are just feeling desperation, they want to do something positive.

Posted by James Graner (Residential Services: http://appraisalmo.com) over 9 years ago

Debbie,

A few years back we sold a property for FDIC.  They had specific criteria for how and where their property needed to be advertised and they paid the BILL!!  So ... needless to say ... we had a huge budget and advertised all over the Western United States in all the big publications.  We had a professionally designed display ad that appeared in the Wall Street Journal plus LA, Seattle, Bay Area, Texas, Las Vegas etc., etc. 

Thousands and thousands of dollars, 42 responses to the ad, 4 bidders ( 3 of which were local and lived in the immediate area) and the ultimate buyer was local and knew the property becasue they drove by it and saw our sign. 

This experience is my ultimate reason for explaining why we won't spend money to advertise out of the area for any property ... it just does not work.

Posted by Lisa Wetzel, CDPE, SFR carsonvalleyland.com (RE/MAX Realty Affiliates) over 9 years ago

Lisa, I agree as well. Because we are in a vacation and retirement area near Kentucky Lake we've had people move here from all over. Especially from the northern states. When they decide to sell some will ask for their ad to go in newspapers in Chicago, St. Louis, Indianapolis, Detroit...you get the idea. I've tried it and it doesn't work. People today like the privacy of being on the internet. When they do decide to come look they are already somewhat educated about our market. I like it. Saves me time. I tell my sellers why spend the money to advertise in one city when you will be all over the world on the internet?

Posted by Ron Spanton, Kentucky Lake Area (RE/MAX Real Estate Associates) over 9 years ago

Living 20 miles outside New York City there have been times where we have used the NY Times as an advertising medium. The thought being some people might be looking to get out of the city while they still work there.  that is the only time I advertised in a newspaper 'outside' the local area.  

Posted by James Lockard, Realtor, Allendale, NJ (RE/MAX Properties - Saddle River) over 9 years ago

The same goes for emailing "flyers" to agents all over the country. It just doesn't work, and it annoys the heck out of the other agents.

We get sellers once in awhile who want us to advertise in the Phoenix papers (we're about 90 minutes drive North of there). We explain that its very expensive for a tiny ad that will get lost and nobody will see it. Why bother? Then we talk about our internet ads. 

Posted by Leslie Prest, Owner, Assoc. Broker, Prest Realty, Payson, (Leslie Prest, Prest Realty, Sales and Rentals in Payson, AZ) over 9 years ago

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